HELP SAVE THE BUTCHERS! — REAL BUTCHER KNOWLEDGE Consumer education • Butcher knowledge • Independent retail heritage
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Industry Experience

Sharing what worked with other independents

HSTB was developed in a real supermarket. The ideas came from operating the department, watching customer behavior, training employees, creating promotions and learning what caused customers to recognize the store for meat.

Bob sharing Help Save the Butchers ideas with retailers
Help Save the Butchers retailer education and industry experience.

Teaching the meat department

Bob shared experience on butcher-shop atmosphere, employee training, customer service, merchandising, case presentation, pricing and gross-profit thinking, control cutting, variety, promotional formats and department identity.

The butcher has to know more than how to cut meat

Technical skill matters, but customer-facing butchers also need the confidence to answer questions and help customers make decisions.

Progressive Grocer Independent

Bob also shared his experience through Progressive Grocer Independent, including the articles Saving the Butchers and Your Best Foot Forward.

Industry recognition: Progressive Grocer Independent magazine named Bob's Windham IGA its 2013 Independent Independent Meat Department of the Year.

Read “Saving the Butchers” Read “Your Best Foot Forward”

The Progressive Grocer interview and the National Grocers Panel are also preserved on the Our Story page.

Retailer seminars

Surviving presentations show that the message was broader than advertising. A successful department started with quality product, qualified help, good presentation and consistency—then built on those strengths with service, merchandising and unique marketing.

An independent has to give customers a reason.
Knowledge. Service. Fresh cutting. Customer access. And making sure customers understand that those things are available.