HELP SAVE THE BUTCHERS! — REAL BUTCHER KNOWLEDGE Consumer education • Butcher knowledge • Independent retail heritage
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Help Save the Butchers!Real Butchers. Real Answers. Real Service.
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Windham IGA & Help Save the Butchers Commercials

The original commercials are part of the story. Some were serious, some were deliberately corny, and some simply made people laugh — but they all helped customers remember that there were real butchers in the store.

Original commercials, original history. These commercials were created when the store was Windham IGA, and we’ve kept that original branding in the videos because it is part of the Help Save the Butchers story. Today the store is Bob’s Butcher & Basket, but the family, the butchers and the commitment to service are the same.

Some of the commercials that built the HSTB identity

This is the advertising side of Help Save the Butchers — the spots customers saw on television, in-store and online as the program developed.

Early HSTB Commercial

BNN News

A tongue-in-cheek news report built around the idea of “saving the butchers.” One of the early spots that helped make the HSTB name memorable.

Windham IGA Commercial

Why Real Butchers Matter

An original Windham IGA spot contrasting a real butcher shop with stores where meat is cut somewhere else. The message is still at the heart of HSTB today.

Windham IGA / HSTB

Help Save the Butchers — Store Spot

A short store commercial connecting Windham IGA, fresh meat and the Help Save the Butchers identity.

Still from The In-Laws commercial
Classic HSTB Commercial

The In-Laws

A family situation and a little humor used to make the Help Save the Butchers name stick.

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Still from The BBQ commercial
Classic HSTB Commercial

The BBQ

One of the stronger HSTB commercials — using humor and a backyard barbecue to bring the message back to the butcher counter.

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HSTB Promo

Help Save the Butchers — Short Promo

A short promotional clip from the original HSTB Vimeo archive.

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Why keep the old commercials?

They show how the idea became an identity

Help Save the Butchers was never only a slogan. The commercials gave customers a simple picture of what made the meat department different: people who actually cut meat, people customers could talk to, and people who knew the product.

The style changed over the years, but the message stayed consistent. Real butchers. Fresh-cut meat. Real answers. Real service.

Sell the sizzle, not just the steak. The commercials made the message memorable; the butcher counter had to deliver on it.

Read the HSTB Story See the Educational Videos