It is the goal of "HELP SAVE THE BUTCHERS!" to offer it's
members the tools necessary to compete in today's competitive retail
market. Our program covers several areas of the retail meat
business that can help independent retailers become a major factor in
their retail market, establishing themselves as
the
place to go, when their customer wants fresh cut meat. We
also offer tools to help retailers with well established meat sales
improve in other areas.
- Cutting tests give the retailer
information that can help improve gross profits.
- Inventory
programs help identify and track shrink.
- Case plan-a-grams help
maximize sales per customer.
- Merchandising techniques that improve
gross profits and offer a value to the consumer.
- Access to
promotional items that, promote the "Help Save The Butchers!"
image of a store.
- Unique
identity that can not be duplicated by the superstores.
Our founder, Bob Buonomano,
has been cutting meat for over thirty-nine years. His expertise ranges from the
initial setup and the everyday management of superstore meat departments
that did over a quarter of a million dollars per week to the owning of four supermarkets and total store
operations. For the last twenty three years of being an independent
retailer and
while with the superstores Bob has trained and mentored many meat managers
and meat cutters. As a store owner he realized the value of a well run meat department to
today's retailer.
Within three and one half miles of his present IGA
supermarket, Bob has four major superstore competitors and the first
Wal-Mart superstore in the state of Connecticut. Having a Wal-Mart
superstore as a major competitor, that sold meat but did not have meat
cutters in-store cutting it, led him to believe that the one available
identity for today's independent retailer is that of a community store
with fresh cut,
butcher shop quality meat. This realization gave birth to
the "Help save the butchers!" organization. While most stores
lose sales when Wal-Mart opens a superstore near them, "Help Save
The
Butchers!" has helped his IGA supermarket to have double digit increases
in sales, especially in the meat department. For the last ten years he has been involved with a group
of five retailers that have formed a Retailers Ad Group. This
group is the core of what has become a master mind group where retailers
share their problems, their successes and their expertise. This
type of group allows an independent retailer to be in business for
himself but not by himself.
The philosophy of the "help save the butchers!"
organization is to give it's members the strength and knowledge of many
but an individual identity that can not be duplicated by the
superstores. |